REI AMI’s new single “RICKY BOBBY” follows a string of breakout releases the critically acclaimed singer and songwriter has dropped this year including “F.R.A.,” “THAT’S ON YOU!” and “do it right” with GRAMMY Award-nominated rapper/singer Aminé. The track is co-written by REI AMI and Christian Blue, Ajay Ajit Dodani, Matthew Crawford, and Aaron Berton as well as co-produced by Blue, KOAD, Theo, and The Climb.
The new hip-hop single arrives alongside a steamy visual directed by Maddie Cordoba and is the latest off the fast rising artist’s upcoming debut mixtape due out this summer.
REI AMI shares, “This past December I decided to watch ‘Talladega Nights’ with Will Ferrell. It’s obviously a funny movie, but I hadn’t watched it in forever so I picked up on a lot of things I didn’t notice before. I feel like Ricky Bobby is such an interesting character because he’s somebody with this raw talent and then he gets thrown into this racing world. He’s really shy and insecure at first but then as he grows, he gets confident and he’s on top of the world and then life hits him with some fucking karma. Then boom we see character growth! I feel like there are real life lessons in the movie, so I was really inspired by that.”
She continues, “The next day when I was in my session his name just kept popping up in my head so I just wrote it down and then you know we were tracking the song and when it was time for like the second verse I was writing ‘Ricky Bobby I’m the shit’ came to life. It’s a really fun song and makes you want to dance and I really hope you like it. It’s one of my favorites off of the upcoming project and one of my favorite songs that I’ve ever made really so it’s very special to me.”