The new single “F.R.A.” is the latest off the fast-rising artist’s debut mixtape expected this summer and follows a string of releases she’s dropped this year including “THAT’S ON YOU!” and “do it right” with GRAMMY Award-nominated rapper/singer Aminé.
The track is co-written by REI AMI and Christian Blue and co-produced by Will Van Zandt (Ty Dolla $ign, Kaash Paige) and Axton (Steven Moses) with additional production contributed by Blue and Doc Daniel (Pink Sweat$, Tate Mcrae). Featured along with the release, The single arrives alongside a playful visual directed by Maddie Córdoba.
REI AMI says, “‘F.R.A.’ stands for F*ckin’ REI AMI. It’s the follow up record to ‘THAT’S ON YOU!’ It’s about glowing up and removing yourself from toxic people and situations. It’s about taking pride in yourself and owning it completely.”
Backed by co-signs from Billie Eilish, FINNEAS, and Zane Lowe, REI AMI continued to make waves with the eye-popping 2020 rap single “MAC & CHEESE,” released via her new label Visionary Records, which led to a highly coveted spot walking in Rihanna’s Savage x Fenty runway show that same year.
REI AMI craft is as blissful as it is devilish, and she instantly casts a mesmeric spell over the listener — heightening the senses and provoking them to question their own well-being.
Her name is a combination of two characters from the lauded anime series Sailor Moon; REI showcases her braggadocious and aggressive “bad bitch” style and AMI represents her softer, more delicate side. REI AMI best reflects the two polar sides of her personality, while also representing duality. For her, it’s not having to choose between this or that, but rather embracing both and then modeling that in her music.
The rising pop star is a chameleon in every sense and unafraid of saying exactly what’s on her mind. With new music on the way incorporating elements from indie, hip-hop, to bedroom pop and every genre in between, she is poised to continue her rapid rise to stardom in 2021 and beyond. Pop music isn’t ready for what’s coming next.