Pop star on the rise REI AMI reveals her brand new stunning single “THAT’S ON YOU!” featured along with an official video
The new single ‘THAT’S ON YOU‘ was co-written and produced with longtime collaborator Elie Jay Rizk, REI AMI’s range and versatility is on full display as “THAT’S ON YOU!” opens with a fierce yet playful rap verse before seamlessly transitioning into a soft captivating pop earworm.
REI AMI shares, “THAT’S ON YOU!” is about recognizing your power again. It’s about being yourself to the fullest extent and if others don’t like it, then that’s their problem. I exist for myself and myself only. I refuse to dull myself down to make others comfortable. So if you don’t like me, baby that’s on you.”
Featured along with the release, REI AMI shares a new music video which was directed by Kristen Jan Wong and also premieres and portrays the fast rising musician as part of a bounty hunting duo who eventually seeks revenge on her partner in crime. “THAT’S ON YOU!” follows REI AMI’s first release of 2021, “do it right” featuring rapper Aminé, and is the latest off her forthcoming mixtape due out this summer.
Backed by co-signs from Billie Eilish, FINNEAS, and Zane Lowe, REI AMI continued to make waves with the eye-popping 2020 rap single “MAC & CHEESE,” released via her new label Visionary Records, which led to a highly coveted spot walking in Rihanna’s Savage x Fenty runway show that same year.
The rising pop star exhibits great strength in poetic tragedy, as she so often stokes the flames of moody melancholy, excavating what beauty may lie underneath in the process. Her craft is as blissful as it is devilish, and she instantly casts a mesmeric spell over the listener — heightening the senses and provoking them to question their own well-being.
REI AMI best reflects the two polar sides of her personality, while also representing duality. For her, it’s not having to choose between this or that, but rather embracing both and then modeling that in her music.
With new music on the way incorporating elements from indie, hip-hop, to bedroom pop and every genre in between, she is poised to continue her rapid rise to stardom in 2021 and beyond.
