Keinemusik delivers a powerful performance at Saudi Arabia’s AlUla in the Kloud series debut, hosted by MDLBEAST.
Keinemusik, the globally revered Berlin-based collective, took its Kloud series to new heights with a historic debut performance in Saudi Arabia on April 4, 2025. Set against the awe-inspiring backdrop of AlUla, a UNESCO World Heritage Site, this marked a defining moment in the region’s live music evolution. Powered by MDLBEAST, the night brought a fusion of music, culture, and digital artistry to a region experiencing a cultural renaissance.
Comprised of Adam Port, Rampa, &ME, Keinemusik is celebrated for pushing genre boundaries, and they did just that in AlUla—seamlessly weaving deep house, techno, afrobeats, and hip-hop into an unforgettable set. Their performance embodied the spirit of Kloud: immersive, energetic, and transformative.
MDLBEAST, a key force behind Saudi Arabia’s burgeoning entertainment ecosystem, curated the experience as part of its mission to merge international talent with regional heritage. 
“We’re incredibly proud of the success of this event,” said Rayan AlRasheed, Director of Operations & Artist Booking at MDLBEAST. “To bring Keinemusik to a place as unique and historic as AlUla is a testament to our mission of blending global entertainment with the rich cultural heritage of the region. The energy here was truly special, and we’re excited to continue our work in making Saudi Arabia a hub for groundbreaking cultural experiences.”
For both Keinemusik and MDLBEAST, the event marks more than a concert—it’s a cultural statement, positioning AlUla as a destination for artistic exploration and live music innovation.
