20-year-old rising star Jordan Suaste is back with a brand new magnificent version for “Hookup Culture”
The new version was produced by his frequent collaborators Jake Ostler and Jaxon Garrick, the new version transforms the track into a radiant and dance-ready anthem, bringing even more urgency to Suaste’s message of self-worth. Also today, the 20-year-old artist premieres the video for “Hookup Culture (Stripped),” a piano-driven and quietly poignant rendition of his intensely personal single. Listen to “Hookup Culture” and check out the video for “Hookup Culture (Stripped)”
“Hookup Culture” perfectly caps off the triumphant first year of Suaste’s music career. Now at work on his next batch of songs (due out later in 2021), the singer/songwriter/multi-instrumentalist chose to share the newly reimagined track as a heartfelt thank-you to the many fans who’ve supported him so far on his journey.
Jordan shares, “Almost exactly a year ago, I released the acoustic version of “Hookup Culture” and in many ways it changed my life, says Suaste. It was the very first time I ever put out music and it means more to me than words can describe. This song is really all about self love and setting boundaries- nowadays, the world is so caught up in online and social standards and I feel like a lot of people just want to hookup and have sex. I decided I’d write a song about loving yourself and knowing your worth and deciding to say you’re not really into it. I’m very excited to finally share the produced version of this song with the world, a year later! It feels like such a full circle moment and the beautiful end of this chapter and the start of the next.”
Featured along the release, the video centers on his achingly tender performance, beautifully showcasing the song’s bold but poetic lyrics (e.g., “’Cause I’m expensive, I have a diamond mind/And a soul made of gold, so prove that you’re mine”). The breathtaking and intimate visual was captured during the same shoot that yielded Suaste’s recently released video for “If The World Ended Tonight (Stripped)” — a stark update of a standout track from To All The Boys: Always And Forever (Music From The Netflix Film).
Since releasing “Hookup Culture (Acoustic Version)” in April 2020 and signing to Capitol Records, Suaste has amassed over 100 million total global streams and more than 5.4 million total video streams. The song dropped just two weeks before the premiere of “Body” — his tremendously powerful breakthrough single, which is now approaching 100 million combined global streams while its original TikTok post has racked up over 15 million views and 3.3 million likes.