Los Angeles-based singer and songwriter rising star Kyle Dion Unveils new single “Placebo” Featuring Rap Icon Ja Rule
To speak his truth without any inhibitions, he realized he needed to rap. “I was nervous to rap for the first time,” he says. “I’m a vocalist and I kept overthinking.” Once he loosened up and became comfortable laughing at himself and the process, in part due to his light-hearted relationship with album collaborators, producers, and friends Chris Hartz (Childish Gambino) and Bijou Choder (Brasstracks), he found the sound of the album, a joyous and exclamatory soundtrack to better times and the world to come.
Dyon says: “People are ready to have fun, “Nobody wants to be sad as hell anymore — we already did that.”
The upcoming project is bold, unfiltered, and flaunts an unleashed sound with a “no rules” mission statement.
The fun and vibrant bop is a seductive, summer R&B riff with the early 2000s sound perfect for BBQs, laying poolside, or taking a late-night drive.
Fast forward to the top of 2021, Kyle’s label connected with Ja’s team and sent him the track.
Dyon adds: “Soon after, Ja Rule and I were texting back and forth, and he sent me his verse the next day. I was so excited and we have this crazy reaction video to when we first heard his cut. Originally, I only expected him to record adlibs, but he sent me back a full verse and was like ‘I got you.’ He definitely brought a new vibe to the track.”