Rising UK R&B star JVCK JAMES brings us his brand new magnificent Debut EP ‘JOYRIDE’ featured along with a short film
Following his release ‘No Drama’ in February, JVCK releases his brand new EP ‘JOYRIDE’, with five more brand new tracks. The EP is also accompanied by a short film shot and directed by exciting up-and-coming talent Fenn O’Meally (Stormzy, Wu-Tang, Jorja Smith).
“Working with Fenn O’Meally on the JOYRIDE film was a dream – a vision she was able to execute and bring to life better than I could imagine. The mood-boards took reference from the 90s – an incredibly iconic time for R&B music I’ve always wanted to pay homage to while bringing my own life into it. Joyride takes you on a magical journey while describing the challenges and benefits of one of the most powerful feelings on earth everyone craves – joy.”
The film mixes the 90s influences JVCK was brought up on and brings in Fenn’s fresh styling to create an aesthetic that’s different, exciting and a real step forward for JVCK visually.
The end of last year also saw JVCK’s perform as part of the BET Soul Train Awards ‘UK Soul Cypher’ alongside Hamzaa, Sinead Harnett, and Shae Universe, which followed his first ever live TV performance at the 2019 BET Soul Train Awards in Las Vegas, appearing as the only UK artist to perform at the official pre-show event
JVCK is due to set new live dates for 2021 imminently, proving himself as one of the most impressive new talents to come out of the UK in recent years.
