Juicy Romance debuts on HARD Recs with “Bikini,” a sizzling electro-pop track inspired by 2000s club culture.
Juicy Romance arrives in bold fashion with “Bikini,” her vibrant HARD Recs debut out July 25. A playful fusion of early 2000s beach club vibes and modern electro-pop energy, the single sets the tone for a carefree, dance-heavy summer.
“Bikini” bursts with personality from the first beat. Loaded with swinging brass elements, buzzing talkbox hits, and rough-edged basslines, the track is all stitched together by an irresistible four-on-the-floor groove. Juicy Romance’s sultry vocals command attention, teasing out a cheeky sense of freedom that celebrates both sonic and literal liberation.
Described by the artist herself as:
“Summer anthem….Think ‘David Guetta meets Girls Gone Wild’. Heavily inspired by the noughties Ministry of Sound catalogue, this track was made for Ibiza beach clubs and Mykonos sunsets.”
To mark the release, Juicy Romance will take over NYC’s Le Bain on Friday, July 25, for a poolside celebration that mirrors the song’s wet’n’wild essence.
The official video, directed by Ben Cole, delivers a tongue-in-cheek visual journey. Known for his work with icons like Alicia Keys, Kylie Minogue, and Franz Ferdinand, Cole captures Juicy Romance injecting playful chaos into everyday errands—using statement-making bikinis to transform mundane routines into moments of joy.
Cole’s background in fashion and lifestyle visuals lends a high-gloss edge to the video, complementing the track’s retro-glam aesthetic. With projects for brands like Google, WhatsApp, Dolce & Gabbana, and Hypebeats in his portfolio, Cole’s visual flair matches the song’s colorful spirit.
“Bikini” is more than a single—it’s a bold invitation to dance like nobody’s watching and live without restraint.
