The new single is a brilliantly simple yet highly impactful concept, with every play bringing a bigger donation that will help towards regreening the planet, Don and Justdiggit demonstrate how music really can help make the world a better place.
Comprising of inspiring messages from world leaders, activists and celebrities including Pakistan’s Prime Minister Imran Khan, Germany’s Chancellor Angela Merkel, and a welcome message fromHis Holiness Pope Francis, Don introduced the Justdiggit initiative as well as giving the world premiere of ‘Too Much To Ask’.
The presence of vegetation has been proven to have a cooling effect on the regional and even global climate. For every 25 streams of ‘Too Much To Ask’, the #STREAMTOREGREEN campaign will enable Justdiggit to regreen 1 square metre of land, making vital advances in the fight to tackle climate change.
Scientists around the globe agree on the fact that the next decade is absolutely crucial. In the next ten years we have to make the transition to a sustainable way of living. People need to be aware of the urgency – taking time to debate is a luxury we can’t afford. We need to act now. Justdiggit is an official partner of the decade and together they want to inspire and activate 350 million small hold farmers across Africa to restore their own land in the coming ten years.
Tim Christopherson, UNEP Coordinator of the UN Decade on Ecosystem Restoration said “During the UN Decade on Ecosystem Restoration, it will be World Environment Day every day for the next 10 years. By bringing back nature from the peaks of mountains to the depths of the sea. But it also includes the many small actions everyone can take, every day: growing trees, regreening our cities, rewilding our gardens or cleaning up trash alongside rivers and coasts. Is it too much to ask? By listening to our favorite music, we can get inspired to regreen mother nature with #GenerationRestoration.”