Romania’s ROXEN drops “Save You (Play & Pretend),” a high-energy alt-electronic version of her heartfelt single.
ROXEN has officially launched a new era with “Save You (Play & Pretend),” a gripping reimagination of her introspective single “Save You,” out now via Universal Music Romania. This alternative electronic version takes ROXEN’s signature vulnerability and injects it with pulsing beats and deep synths, perfectly suited for the after-hours crowd.
The original “Save You” explored emotional complexity and the weight of loving without boundaries. Speaking on the experience behind the lyrics, ROXEN shares, “The song was written in Vienna when I was navigating this period of my life when I used to love without limits. Seeing that it hurt me, I realized that the only person capable of helping me break my bad habits is just me.”
With “Play & Pretend,” she recontextualizes that emotional honesty into a darker, club-leaning framework—balancing the track’s internal conflict with sonic tension and drive.
ROXEN first captured the world’s attention at Eurovision 2021, but her reach extends far beyond. Her breakout single topped Romanian airplay charts, and follow-ups like “You Don’t Love Me,” “UFO,” and “Money Money” earned top 10 spots across multiple countries, including Poland and Russia.
A crossover star with over 200 million YouTube views, ROXEN continues to build her legacy across music, film, and gaming—contributing to both blockbuster movie soundtracks and the globally popular game Valorant.
“Save You (Play & Pretend)” is the next bold move for ROXEN, proving her ability to push boundaries while staying rooted in emotional storytelling.
