Tom Odell Shares New Video for Latest Single “money” From Upcoming Album “monsters”
Odell wrote his way through it, eventually letting down his guard and pouring his feelings into new music for his forthcoming fourth studio album monsters set for release July 9th. New track “money,” out today is built around a driving pulse of echo-laden beats and crunchy, metallic percussion, lyrically it rails against the obsession with capitalism, while also pointing at the reflection in the mirror The official video, directed by Georgie Summerville, has Tom parodying the absurdities of chasing money.
Tom says about the video, “money… no matter where we come from, how much we have, we are all constantly made to feel like we don’t have enough, and that somehow if we had more, we would be happier… if you’re poor, get rich…. if you’re rich, get richer. And you know those most absurd thing about it? … by the time you get to the end of this paragraph, Jeff Bezos will have made another million dollars. Here is the video for money. We spent most of the budget on trying to buy and do things one would associate with having lots and lots of money. It was fun, but also quite exhausting.”
Tom has appeared on The Tonight Show Starring Jimmy Fallon, The Graham Norton Show, Late Late Show with James Corden, Late Night with Seth Meyers and so many more. Tom Odell has enjoyed over 2.6 billion streams, three UK top 5 albums including the platinum-selling, chart-topping Long Way Down; two UK top 10 singles, a 2013 Brit Award for Critic’s Choice and was awarded the prestigious Ivor Novello award for Songwriter of the Year.
It reached an apex in September 2019 when Odell, fresh off touring his album Jubilee Road, left his home in London and went straight to LA to start writing the next album. “Then this chronic anxiety that I’d had for a couple of years just got worse.” Odell woke up one morning “and I couldn’t do any more music.” He knew something had to change. In the end he flew back home, went straight to his parent’s house and slowly got better.
Odell realized his broader lyrical horizons needed to be matched by a musical expansion, with a lot of the songs on the album – created alongside songwriter Laurie Blundell and producer Miles James – leaning into a more electronic, bedroom pop sound that Odell has steadily become obsessed with over the last few years. This newfound love of DIY electronic pop chimed with the pandemic’s arrival and Odell crafted songs in a more threadbare way with instruments he had at hand, like Moog synths.
It was a move underpinned by both necessity and a desire to explore. Eerie synths and head-rattling beats augment the sound. While his new music is at times weighty, there is a lightness of touch that means Odell is able to pull off pop’s greatest trick of hiding sadness in the melodies. In this strangest of times, this new music represents the start of chapter two in Odell’s ongoing musical journey.
His career breakthrough single “Another Love” has also enjoyed a recent resurgence, re-entering the Spotify Weekly Top 50 Chart in 12 markets and on Spotify’s Global 100 Chart enjoying nearly 8 million streams per week.
