Hot on heels with her latest Spanish singles ‘De Una Vez‘ and ‘Baila Conmigo‘, Selena Gomez announced her first appearance on Premio Lo Nuestro 2021
Gomez will premiere a special presentation of her most recent single “Baila Conmigo” with Latin GRAMMY® Award-nominated rising star and Puerto Rican urban phenomenon Rauw Alejandro. This year’s show will air live on Univision Network on Feb. 18th from the American Airlines Arena in Miami, FL.
Selena made a triumphant return to Latin music with the personal and empowering track “De Una Vez.” Upon release, it hit #1 on the iTunes Global Top Songs Chart and its official music video trended #1 on YouTube worldwide and in the US, amassing over 52M views to date.
After unanimous acclaim for her momentous return to Latin music, Gomez surprised fans with the unveiling a second Spanish-language single “Baila Conmigo” featuring Rauw Alejandro. The track has already broken into the Top 20 on Spotify’s Global Top 50 chart and within days of release its accompanying music video surpassed 25M views on YouTube.
The global star has immersed herself in the culture and joined forces with some of the industry’s most influential Latin creators to produce her first Spanish singles in over a decade.
Selena has been a powerful voice in Latin culture. The Latin Recording Academy® recently honored her among 2020’s “Leading Ladies of Entertainment.”She also garnered the “Arts Award” at the 33rd Hispanic Heritage Awards last year.
Her recent collaboration with K-pop group BLACKPINK on “Ice Cream” peaked No. 2 on Billboard Global 200 and No. 6 on Billboard Global Excl. US. In 2020, Gomez launched her anticipated cosmetics brand Rare Beauty exclusively at Sephora in the U.S., Canada, and Mexico. In addition to founding the company, Gomez launched the Rare Impact Fund, pledging to raise $100 million for mental health services for individuals in underserved communities.