Rising Star Running Touch Shares His Official Music Video For Latest Single ‘Signs‘
The New Official Video Creatively directed by Matt Sav (Tame Impala) the ‘Signs’ video was shot in Perth and Melbourne, using a combination of video, photos, and creative ingenuity to deliver a distorted trippy stop motion styled video.
Running Touch about the Video: “My ambition was to pair some vintage personality between the video and song. Something done in one takes and done in film. Everyone has the task right now of trying to work music videos during the pandemic. I just wanted to try to use this opportunity to work toward simplicity.
I’d seen some of Matt’s [Sav’s] work with film across the industry and knew he would give it that heart. He is insanely consistent. I also worked with long time friend & collaborator Thomas Elliot who is a genius behind any lens. This was the first time I have actually worked with any third-party creative director, so I felt very safe between their hands.
We wanted the aesthetic to nod to videos from across the last 30 years or so. Be true to film. We had just shot and edited all the promo in 48 hours, so it was a blessing to have a look to work towards.
We shot all my takes in Melbourne with myself and Thomas just before our lockdown with Matt filming his shots and editing the project in Perth. I remember how rushed the filming process felt across us knowing we would be going into lockdown in the days following. With Thomos Bolex H16 film camera from the 1960’s, an ancient treadmill from Geelong, and our film, we shot into the night and by the end of that week would have finished our 3rd round and every piece of promo for signs.” –Running Touch
Matt Sav explains, “This was my first remotely directed music video. It was actually an interesting challenge making sure the concept was simple enough to work across the country. We were super lucky to work with Melbourne DP Thomas Elliot who smashed the brief. Matt (Running Touch) was great to work with too, he has a very strong aesthetic vision, which I love. “
Within the last year, Running Touch hit #1 on the USA iTunes chart with single ‘Better Together’ with Hayden James, He’s released a slew of singles with ODESZA’s label Foreign Family Collective as well as remixing ODESZA’s ‘Late Night’.
