R&B rising star Raiche releases a new sultry single “Burn Your Clothes” featured along with an official music video
The new single “Burn Your Clothes” marks the first single from Raiche’s new project, LOVELAND, due in early 2022. The track follows her smash 2020 release, “Pick A Side,”. The track – which reached #2 at R&B radio outlets nationwide while earning more than 5M worldwide streams.
Named one of Billboard’s “15 Hip-Hop & R&B Artists to Watch in 2021” as well as an ESSENCE “Rising Star,” YouTube “Artist on the Rise,” and iHeartRadio “On The Verge Artist,” Raiche celebrated her ascent with a spectacular live performance of “Pick A Side” on NBCUniveral’s nationally syndicated Kelly Clarkson Show.
The gifted young artist fuses soulful roots with modern pop to concoct a genuinely distinctive new sound all her own, lit up with confidence, consistency and positivity. Born and raised in Pittsfield, MA, just two hours outside of Boston, Raiche devoted her energies towards music from an early age, uploading cover videos to YouTube that almost immediately earned her online applause.
Her musical dreams almost came to a halt following high school graduation but some encouraging words from her beloved Nana eventually led her to Boston, where she met and began being mentored by DJ Knock Out. The local legend soon introduced Raiche to her GDE production team as well as to superstar songwriter Prince Charlez (Rihanna, Beyoncé, Usher), who promptly signed the talented vocalist to his recently launched Island Prolific imprint at Atlantic Records.
Raiche made her national debut with 2018’s “Money Pies,”, “Complicated” followed the next year and was featured on Raiche’s acclaimed debut EP, DRIVE. The EP was further highlighted by the title track, “Drive,” featured in Netflix’s Self Made: Inspired by the Life of Madam C.J. Walker.