Triple platinum, JUNO Award winning Canadian singer/songwriter Preston Pablo unveils new brilliant single “For Keeps” via 31 East / Republic Records / Universal Music Canada
On the heels of his 3x platinum certified and top 5 Top 40/Hot AC charting single and bringing home the 2023 JUNO Breakthrough Artist of the Year award, Preston Pablo is showing no signs of slowing down as he prepares to follow up his hit single “Flowers Need Rain” with his summer smash “For Keeps.”
Preston says: “This song is about shooting your shot.” “Even after you’ve been constantly missing. It’s a very lighthearted and playful take on a classic love story. When someone is playing hard to get it typically makes the one who’s chasing work a little harder to get what they want. That’s the motive behind this record.”
Preston just wrapped up a ten-city supporting tour across Canada, a sold-out headline concert in Toronto, and performed on the season finale of La Voix. He is now on his way to the big stage this summer, supporting Johnny Orlando and Walk Off The Earth at Budweiser Stage and his debut performance at this year’s Osheaga Festival in Montreal.
This new song follows his most recent award-winning achievement at this year’s 2023 JUNO Awards taking home the win in the Breakthrough Artist of The Year category. He took the stage at the broadcast and performed “Flowers Need Rain” on stage with fellow 31 East talent, Banx & Ranx and Rêve.
Last year was a banner year for Preston, with the rising chart success of his major label debut “Flowers Need Rain” with multi-platinum producer-songwriters Banx & Ranx. The triple platinum-selling single currently has over 79M global streams and has reached the #1 spot at Mainstream AC in Canada and has been holding strong in the top five at radio across Mainstream AC, Hot AC, and Top 40 since October 2022. “Flowers Need Rain” was the #1 most Shazamed track in Canada, achieved multiple global Viral Top 50 Spotify playlist adds (such as Germany, South Africa, Australia, New Zealand and more), won the SOCAN most popular Anglophone song of the year, and has over 200 million audience impressions at Canadian Radio.
Stay tuned for much more to come from Preston Pablo.