London Alt-pop Rising Star OLI Shares her brand new powerful single ‘What Happened to You?’
The new single ‘What Happened to You?’ tapping into the deep feeling of being betrayed by a friend, ‘What Happened to You?’ examines an often overlooked type of relationship breakdown. With a hard-hitting chorus, full of sparse yet pounding bass tones and soundscaping layers of synths, piano, and vocals, it’s a song that oozes catharsis at every moment.
OLI said about the single: “I really wanted to do a song about a friend and not a partner. I just feel like betrayal can be so much deeper with a friend and really shatter you. Sadly, I think a lot of people have been through this and you really do find yourself asking what happened to you?? Maybe you won’t cry yourself to sleep every night but It’s a different kind of sadness.”
Moving to London from New Jersey aged 2, and growing up in a household filled with music, OLI soaked up influences as diverse as Sade and Dion Warwick to bands like Stereophonics, Supergrass, Razorlight, as well as Pearl Jam and Pink Floyd. With such a contrasting collection of music to grow up on, it’s easy to see why her own sound is so idiosyncratic.
A connection via London’s musical circles led her to work with hit-making producer Benny D (Stormzy, Boy George, Kylie, Plan B, Robbie Williams, Paloma Faith). The pair have been working on an EP of new music which is ready to release in the new year and will include a track featuring Depeche Mode’s Dave Gahan. OLI has also featured as a backing vocalist for Boy George on many occasions including Lee Cooper’s 2019 advert.
