Fiercely independent south-Londoner Lola Young shares her new song about toxic traits in a relationship and music video ‘So Sorry‘
Appearing in the video opposite a love interest, Lola plays all parts herself and features as ‘Jealous Lola’, ‘Fiery Lola’, ‘Loving Lola’, ‘Lonely Lola’ and a Lola that acts as the waitress, moving between the different characters. With direction from KC Locke (Stromzy, Skepta, Mahalia), we can see Lola interacting with herself and views herself as others might see her. The song is a sharp-tongued look at her own personas within a relationship; honest and quick witted the video really manages to put you inside Lola’s head and give you further insight into the song itself.
Lola said; “The ‘So Sorry’ music video is one I had been waiting to make for a while, this song for me is super honest and talks about love, relationships and jealousy from a different angle. The video for me symbolises different fronts I put on to escape saying sorry. KC is incredible and the whole thing is beautifully shot and each character I play portrays different extensions of myself. It almost reminds me of parallel universes too, which is super interesting. I had so much fun making this one, and I hope everyone has as much fun watching it!”
The young star has had a fantastic six months, after landing the highly coveted John Lewis Christmas Advert (recording a fantastic version of Philip Oakey & Giorgio Moroder’s ‘Together in Electric Dreams’) she also appeared on the Top of the Pops New Years Eve Special, performing latest single ‘FAKE’. Earlier in the year Lola debuted ‘FAKE’ with a live performance on The Late Late Show with James Corden as well as a live version of the track on ‘Later… With Jools Holland’.
As a live performer she is uncompromising, clearly showing the potential, spirit and individuality that makes her one of the UK’s most hotly tipped new talents. Her work to date, the critically acclaimed ‘FAKE’ the powerful and personal singles ‘Bad Tattoo’, ‘Ruin My Make Up’ and ‘Woman’, as well as recent EP and accompanying movie ‘After Midnight’, have all received impressive critical acclaim; garnering radio support from the likes of Annie Mac, Clara Amfo, Benji B, Giles Peterson, Jo Wiley, Mistajam and DJ Target; as well as support across the board from the likes of British Vogue, British GQ, ELLE, Evening Standard, Notion, Dork, The Sun, Wonderland and CLASH Magazine. Lola also featured on Vevo’s ‘Artists To Watch 2022’ list and is one of Amazon’s ‘Breakthrough’ artists for this year alongside Alfie Templeman, Priya Ragu and Olivia Dean.
