California based rapper and singer Kyle brings us new hot and highly anticipated album ‘It’s Not So Bad’ and releases music video ‘Unreplaceable’ featuring Craig David
Kicking things off, opener ‘Cmon’ pairs a slick, dancefloor-focused production with his serenading vocal to ensure the tone of the record starts on a high note. ‘Personal’ also captures this energy perfectly, pairing his own pitch-perfect vocals with a vibrant, futuristic production. Recent hit singles ‘Perfect’ and ‘Sunday’ see him continue down this road, garnering over 6 million cumulative streams so far, with the former channeling an upbeat dance vibe; the latter sampling the seductive Craig David classic ‘7 Days’.
Shot during a recent trip to London, the accompanying official video sees both artists catching a vibe together in the Big Smoke.
‘Shiesty’ see’s the tempo go up a notch, before moving into September single ‘Optimistic’ which features regular collaborator Dougie F’s smooth vocals and heart-on-sleeve lyricism, while ‘Sleepyhead’ communicates a suitably hazy, ethereal sound to close things out on a heartfelt note.
Speaking on the thought process behind the album’s message, KYLE wanted to place a clear emphasis on spreading love and positivity with the simple affirmation;“Don’t worry, It’s Not So Bad.”
The LP follows on from 2020’s See You When I Am Famous!!!!!!!!!!!!, which featured Rich The Kid, K Camp, Bryson Tiller, Trippie Redd and Tyga amongst others, and platinum-selling 2018 debutLight Of Mine.
Kyles biggest ever run of shows thus far, the 25-date North American run will kick off in Minneapolis on February 10and finish up in his hometown of Ventura on March 18, with UK R&B star Col3trane and Dutch singer-songwriter Leven Kali providing support throughout.
He has since collaborated with artists such as Kehlani, Lil Yachty, G-Eazy, Chance the Rapper, Miguel, MadeinTYO, Yuna, Ty Dolla Sign, while more recently dropping ‘Love Me Like You Say You Love Me’, produced by fellow R&B artist Leven Kali, as he continues to show us his growth as a newly independent artist.
