RnB star on the rise JVCK JAMES is back today with his brand new single ‘FAVOURS‘ featured along official video
The new single ‘Favours’ from the rising star, is the first new music from JVCK since his summer lockdown single ‘Overseas’ and hints at more new exciting music to come from the East Londoner, who will be releasing the EP ‘JOYRIDE’ in February 2021.
JVCK JAMES shares about the single, “Favours is my most personal record yet. It reflects on some of the struggles I had to endure growing up which allowed me to become the person I am today. This song a celebration of loyalty. A nod to the ones that never switched up on me. This is for my Day 1’s. This is an ode to London.”
‘Favours’ takes advantage of JVCK’s natural smoothness on the mic, and collaborating with producer Jacob Manson, shows off a laid back delivery that clearly sets him apart from his peers. The video, shot with his friends & family around his home in East London, gives an insight into JVCK’s world and shows him as one of key components in a burgeoning UK RnB landscape. On the track, Jvck explained;
Over the past 18 months, Jvck has seen fantastic support from the likes of BBC Radio 1, 1Xtra, Radio 6, and Capital Xtra as well as appearing as part of Color’s Home/Bred session series during the summer.. The end of last year also saw JVCK’s first-ever live TV performance at the BET Soul Train Awards in Las Vegas, as the only UK artist to perform at the official pre-show event.
Following this he headlined his biggest London show to date at a sold out Omeara, putting on his most accomplished performance yet. He then went on to play sold out dates across Europe including Holland, Germany, France and Scandinavia; as well as supporting both Ella Mai and Mahalia on both of their North American tours, gaining traction and strong support across the US and Canada.