Global rising pop star JESSIA is back today with her brand new official music video for ‘I’m not Pretty‘
In the new official video for ‘I’m not Pretty’, the rising pop star steps through the looking glass to confront her insecurities in a playful and tongue-in-cheek kind of way and falls down a rabbit hole into an imaginary yet cinematic eye-popping peach filled wonderland inspired by Roald Dahl’s ‘James and The Giant Peach’. The video illuminates the rising artist’s fun and quirky persona, which is as infectious as the song itself.
JESSIA shares, “Filming the music video was such a surreal experience. I kept looking around set and asking myself, ‘are all of these people here for me and my song? What? Am I really here right now? What a time. It was such a party on set! SUCH A BLAST!”
JESSIA introduced an acapella hook of the song by sharing, “I don’t know if this is total trash, or if it’s actually a bop.” Turns out, it was the latter as the clip racked up 1 million views in a day. The candid lyrics describe a journey towards self-love and the emotions one can feel while on its path – a message that has instantly resonated with audiences all over the world.
Since January 1st, the clip has accumulated 100 million views, while the official version produced by 4x JUNO Award nominee, singer, songwriter, and producer elijah woods has cracked 43 million Spotify streams as she averages 5.3 million monthly listeners on the platform.
In addition to early support from international tastemakers, Ryan Tedder personally reached out to JESSIA upon hearing the song to champion her work and collaborate. Together they areputting the finishing touches on new music.