Global star James Blake Reveals His Brand New 4-Track EP ‘Before‘ featured along with accompanying visualizers
The global star joined Annie Mac on Radio 1 for “Hottest Record in the World” to premiere the title track, “Before”. The 4 track EP is an homage to his London club days, as Blake returns to his roots on these deep and immersive dancefloor tracks while showcasing the evolution of his music. Before is available everywhere now, via Republic Records.
The new EP is the expression of “a yearning for dancefloor elation”, a reminder that he has continued to be a DJ and continued to be plugged into underground club culture all this time, but also a statement of “finally having confidence to put my own voice on dancefloor rhythms”. Directed by Ryder Ripps, each visual component reflects this sentiment.
In celebration of the release, Blake is returning to perform his first DJ set on the Boiler Room since 2013. The exclusive set will be broadcast on Here, YouTube, and Here starting at 10 pm BST on Friday, October 16th and will feature material from the new EP project.
James recently teamed with Cadillac for an exclusive first-listen experience to help introduce the 2021 Escalade. To help showcase the all-new 36-speaker AKG Studio Reference audio system, some of his lucky fans were treated to a ride in the brand-new vehicle where they had the chance to be the very first to listen to the new EP, Before. When the fans arrived at their destination, they were surprised by an intimate (and Covid compliant) performance by Blake, the first time he has performed in front of fans in months.
Before follows the release of his widely popular cover of Frank Ocean’s “Godspeed,” which generated over 5 million views on TikTok and sparked high praise from fans and press alike, with Hypebeast noting, “He exudes his ghostly vocals throughout, layering his soul-inflecting delivery over the skeletal piano chords.”
Prior to that, Blake released “Are You Even Real?” which has already accumulated 7.2 million Spotify streams since release. In addition to plugs from Pitchfork and more, Consequence of Sound described it as “captivating,” and NME dubbed the music video “mind-bending.”