The new playful official music video for ‘Strings’ was directed by longtime collaborator, Patrick “Embryo” Tapu, with styling by Savannah Baker and Grace Butler and choreography from Janelle Ginestra. Transporting viewers into an eye-popping puppet show, complete with colorful costumes and elaborate choreography, the video sees Iyla bring the lyrics to life.
Iyla shares about the video, “In creating both the song and visual for ‘Strings,’ I wanted the viewer to be transported to the all too familiar cycle of going back to someone after you cut ties. In this case, a bizarre land of theater puppets, where heart strings are being pulled in every direction under the grasp of lust and love.”
The single “Strings,” features on Iyla’s sophomore EP, OTHER WAYS TO VENT, which is an effortless offering of dark anti-pop and luxurious R&B moments, matched with her passion for enigmatic storytelling.
Like her impressive and critically acclaimed 2018 debut, War + Raindrops, ‘OTHER WAYS TO VENT’ was helmed by Iyla and her longtime collaborator and co-producer, Kadis.