Rising Pop Music Newcomer GRANT Releases Her Brand New EP “Vertigo” and Shares ‘Don’t Recall Growing Old‘ Music Video
GRANT Says about the new EP, “I’ve thought of happy love like a really good pop song – easy, instantly touching, revealing and after a while kind of repetitive – and this repetitiveness can either be comforting or irritating. This was my point of view before I dug into scrutinizing the different scenarios, feelings and bits and pieces that all together make up my relationship. In a way I let you follow my thought process making this EP, laying out the groundworks for what will be the album where I’m at the other side of thinking I’ve got the answers. I conclude the EP with declaring I don’t know a thing.”
GRANT’s latest single, “Don’t Recall Growing Old” is a moment of bittersweet reflection that deals with the fact idealizations of love and relationships may not mirror the actual outcome. Inspired by retro technology, the Zoë Que-directed video sees GRANT surrounded by CRT televisions broadcasting her own face as she sways between her feelings; scrutinizing and assembling herself.
GRANT reveals, “’Don’t Recall Growing Old’ is about breaking down the barriers you built up when you were young and idealistic, and had very high demands and expectations on love and what it should be. Honest love is for grown-ups. I didn’t really think I’d get there, but here we are.” Adding about the video, “We used a classic webcam, a little nod to MSN and being able to look and feel confident expressing yourself through a distance online.
The rising star has emerged as a undeniable force on the alternative pop scene, enchanting audiences with her spellbinding voice and storytelling. Layered with her nuanced meditations on mental health and self-love, the album earned GRANT a “Newcomer of the Year” nomination at the 2019 Swedish Grammy Awards — where she had previously delivered a show-stopping performance of her breakthrough single ’Waterline’ — and quickly drew acclaim from some of the world’s most respected critics.
GRANT embarked on a headline tour, supported pop star Tove Styrke on a run of Scandinavian tour dates, and took the stage at a number of major summer festivals. As her rise continued into the next year, she found herself named “Artist of The Future” by Swedish National Radio P3, in addition to two nominations at the same Radio P3 Gold Awards plus international shows in London, Berlin etc.
Before almost a month GRANT Announces the release date of her EP “Vertigo” and Now the rising star shares it