Global rapper French Montana returns with a new single “I Don’t Really Care” and announce new album “They Got Amnesia“
Produced by Boi-1da and Lil CC, French leans into this instantly unshakable groove with braggadocio lines such as “I’m biggest bad boy since Wallace” and “I’m the guy with the sauce, boy” before he announces, with no shortage of swagger and spirit, “I DON’T REALLY CARE.” It’s a mission statement of sorts that kicks off the runway to They Got Amnesia with a bang.
Full of clever easter eggs, the clip makes references to headline-making moments by names like Childish Gambino, The Weeknd, Eminem’s “Lose Yourself,” Cardi B,politicians, while addressing previous relationships and his own public persona, while he’s joined by Bad Boy comrade Diddy and causes all kinds of pop culture chaos. Opening atop the Empire State Building in a moment of suspense, the instantly iconic video serves as a reminder of how magnetic French Montana is.
The album stands as his tightest and strongest project to-date, as he fully embraces his roots, showcasing a verbal dexterity and unpredictable flows that established him as a star in the first place. It also boasts his summer 2021 anthem “FWMGAB,” which has clocked nearly 30 million streams thus far. Watch the “FWMGAB” video HERE, which was also directed by French Montana and Edgar Esteves. Watch French dive into the song’s spit-fire bars on Genius’ Verified series HERE.
French Montana worked with Kilian on all creative elements, giving the product a truly unique spin. The limited-edition Angels’ Share by Kilian – French Montana bottle has on its cap a gold-colored disk, reminiscent of an LP record, with engraved chains, nodding to Montana’s necklaces. The fragrance is currently available for purchase at sephora.com and bykilian.com.
