UK rising pop star Fifi Rong just shared a new magnificent official Video for her single ‘Another Me’
London-based Fifi Rong, a multi-talented avant-pop songstress, has shared the video for her stunning single, ‘Another Me’ on the 26th of February. The singer has collaborated with the likes of Skepta (on his hugely successful UK No. 2, Mercury Prize-winning album Konnichiwa) as well as Tricky, Yello, and Phaeleh, and Emika. ‘Another Me’ is taken from her upcoming self-produced solo album, There Is A Funeral In My Heart For Every Man I Loved.
The new official video was directed by Rok Pat, the video for ‘Another Me’ is stylistically simplistic, as Fifi Rong uses her own body as a medium of art, painting herself and inviting the simple imagery of waterside reeds and plants. A tranquil mysticism embraces the single as Fifi Rong acts as a gentle siren, luring the unsuspecting yet known the inevitable outcome of the relationship.
Fifi Rong shares, “In any doomed romance, timing is always mysteriously wrong. This is my first full CGI music video and it visually portrays the elusive nature of the character surrounding the key message: ‘you won’t find another me’. The undertone of the song displays a sense of pride and confidence in the character’s melancholy. Dressed in nothing but petals, I wanted my character to symbolise purity, nature, truthfulness, vulnerability and the divine feminine form. Acting as a rotating statue, I wanted to mark the passing of time and seasons as if a unique and lonely piece of art on display.”
The singer-songwriter has found inspiration in new forms – from the Trip-hop stylings of Portishead, Helicopter Girl and Tricky to the acapella voice of a shaman from Peru and the texture of Wong Kar Wai’s movies. In turn, her own sound can be associated with the likes of Bjork, Cocteau Twins’ Elizabeth Fraser, FKA Twigs, ANOHNI and Massive Attack as she displays contemporary ballads with atmospheric production.
