Moroccan-Canadian singer-songwriter and global artist Faouzia returns with brand new bright visual official video for ‘Puppet’
The Kyle Cogan-directed video shows Faouzia breaking free from the control of her captor as she proclaims that she will “never be your puppet.” As she takes back control and frees herself, Faouzia is surrounded by, and chants, the Arabic word “حرية,” meaning “freedom.” Faouzia stuns in colorful, avant-garde looks throughout the compelling video.
Faouzia shares, “The idea for the ‘Puppet’ video is one I had been thinking of since I first wrote the song,” Faouzia shared. “I’ve been not only thinking about what I wanted the visuals to be, but also about how I wanted to portray the meaning of the song through fashion, makeup, hair, and a story that feels true to myself.
“I worked with Kyle Cogan on this one and he’s done such a phenomenal job at bringing it to life. The main character has been captured, strung up in wires to be examined and commanded by the faceless men. As we delve into her mind, we see four versions of her, each representing a different element of lost control. While each character has their own meaning for me, I’m excited to see how everyone connects with each variation as I know everyone will see different reflections of their own lives.”
Her single “Hero” currently boasting over 30 million worldwide streams, “Hero” proved a breakthrough release for Faouzia, landing her on the DSP covers of Apple Music’s New Music Daily, Spotify Canada’s New Music Friday, Amazon Music’s Girl Squad, and more.
Her other single currently boasting over 200 million streams, “Minefields” continues to rise, still streaming over 2.5 million times per week after over a year after release.
Faouzia recently performed “Minefields” with Legend at an exclusive Chanel Event in Dubai. The Canadian-Moroccan artist was also featured in a YouTube Canada campaign “Every Day, Canadians Count on YouTube.”
Boasting over 1.76 million YouTube subscribers, 1.8 million Instagram followers, and more than 2.6 million Tik Tok followers, Faouzia has cemented herself as a surefire artist to watch. With collaborations with John Legend, Kelly Clarkson, David Guetta, and more, the landmark star has been praised in global publications spanning VOGUE, ELLE, Rolling Stone, Seventeen, Billboard, and Uproxx, to name but a few. Currently hard at work on her eagerly awaited debut album, Faouzia remains focused on turning her unbridled self-expression into a powerful outlet for her audience.
“My favorite thing is hearing that one of my songs helped someone feel motivated or empowered, or even helped them to have a good cry – which sometimes is all you need,” she says. “I really believe that immersing yourself in music can help you through the tough times in life, and I always hope that my songs can do that for everyone.”