Los Angeles-based singer, songwriter and multi-instrumentalist Em Beihold reveals a new stunning music video for ‘Numb Little Bug’
The visual seamlessly translates the song’s story and energy to the screen, evoking her sharp sense of humour and even sharper songwriting sensibility in the process. It serves as the perfect companion to this rising hit!
After tallying 12 million streams during its first week alone, the song has eclipsed 60 million global streams and counting. At the same time, the song debuted on the Billboard Hot 100 chart and saw Em debut at #4 on Billboard’sEmerging Artists Chart. Quickly capturing #1 on the Spotify Global Viral 50 Chart and #2 on the Spotify US Viral Chart, the song has been flying up the Spotify US Daily top 200 chart and is currently Top 30 and climbing on the Spotify Weekly Top Songs USA chart.
The song also leapt into the Top 10 on the TikTok US Top Tracks and has become one of the “Top 10 Most Added” songs at Top 40 radio. What’s more, the song is Top 40 on the Official Singles Charts in the UK, Canada and Australia.
In addition to plugs from Variety and more, Stereogum proclaimed, “Tons of pop singers have made a living on juxtaposing vulnerable lyrics with upbeat melodies, but Beihold definitely takes it to a new level.”
Next up, Em accompanies Anson Seabra on The Wonderland Tour. It kicks off on April 19 in Dallas, TX at HOB Dallas Cambridge Room, visits major markets coast to coast, and concludes on May 11 in Los Angeles, CA at El Rey Theatre.
A quirky and pensive pop anthem, the lyrics of “Numb Little Bug” quickly resonated with audiences this Summer when Em shared a short snippet of the song on TikTok. Upon release, the clip generated a staggering 1.5M likes and 6.4M views on TikTok, with a new clip of the official recording receiving 1.7M views on the platform earlier this month. Laced with airy piano, the bouncy verses give way to an intoxicating and irresistible refrain as she ponders, “Do you ever get a little bit tired of life, like you’re not really happy, but you don’t want to die, like a numb little bug that’s gotta survive?”