Global rising band easy life are back with a massive new debut album “life’s a beach” alongside new Single “ocean view“
The new single ‘ocean view’ combines easy life’s effortless, hip-hop-inspired soundscape with some of Murray’s more introspective, classic British storytelling. It’s a song about (he says) “managing expectations. With great anticipation comes great disappointment. ‘ocean view’ is the feeling of taking your mate/lover out on a wild trip to the seaside and finding out the whole trip is massively underwhelming, and they don’t even enjoy trips to the beach.”
Featured along the release, ‘ocean view’ video is a romantic getaway ending in handcuffs and also featuring the goldfish who’s been a recurring motif in the ‘life’s a beach’ visual world (as introduced on ‘a message to myself’). ‘ocean video’ was directed by Greg Barth, having previously worked with easy life on the video for breakout hit ‘nightmares’.
A sun-kissed world of its own, it’s a record where (like the band themselves) there is often more than meets the eye. Observational, universal and deeply personal, the concept of ‘life’s a beach’ makes total sense, argues Murray, when you’re “from slap bang in the middle of the country, geographically as far from the nearest seaside as possible.”
The new debut album ‘life’s a beach’ is as much a love-letter to forgotten Britain as it is a reminder to find the silver lining even in the darkest of years. What shines through ultimately is not just easy life’s genre-less sound, but the optimism at the heart of their enormous appeal (catpured aptly in album highlight, ‘have a great day’).
With a top ten mixtape to their name – ‘Junk Food’ – and an NME Award (‘Best New British Act’) under their belt in 2020 alone, a band formed right down to their name itself as an escape – wherever you’re from, and from your inner demons – have stepped up at exactly the right time. ‘life’s a beach’, concludes front-man Murray, “wishes it was anywhere else but here, yet at the same time fixates on a dreary middle England existence.” As the UK braces itself for a return to the seaside, whatever the weather, ‘life’s a beach’ is easy life’s absolute moment in the sun.
