Watch Now: Rising UK rap artist Dreya Mac and English rapper Felixthe1st releases new single “Own Brand (Baddie)” with the ‘Own Brand Freestyle’ surpassing 65 million global streams released by Capitol Records
After the original version for their hit ‘Own Brand Freestyle’ got huge support and success, now they’ve reimagined the track, shining a spotlight on Dreya’s verse and transforming it into the chorus. The two artists have paved a lane of their own with crisp flows, cheeky punch lines and undeniable talent.
In the official music video as the camera jumps from Dreya to Felix as they swap bars, viewers are transported to a variety of hyper-stylized mini-worlds. Think “West Side Story” meets Busta Rhymes’ “Gimme Some More” video meets the global viral dance moment that is happening around “Own Brand Freestyle,” thanks to a dance created by Dreya. Watch for cameos from the likes of Tennessee Thresher and others in the video. Charlie Di Placido (Jungle, Kojey Radical) directed and Ysabelle Capitulé (Mya, Usher, Bruno Mars) served as choreographer.
Dreya Mac studied dance from the age of 14, later cutting her teeth as a choreographer. She also danced for many artists, including Dua Lipa, Rita Ora and Stormzy. Her talents landed her a leading role in the seminal “Vossi Bop” – one of the only women to feature on the project.
Dreya and Felix unleashed “Own Brand Freestyle” in late 2021 and quickly earned a nod from Pitchfork, airplay across BBC Radio 1 and a spot in the top 10 of Billboard’s Song Breaker chart. The track became the #1 Sound on TikTok and has gone on to inspire over 15 million video creations with a staggering 20+ billion views combined on the platform. YouTube selected “Own Brand Freestyle” as their “Artist On The Rise” trending pick.
