CLOVES Reveals Her Brand New Single “Dead” From her upcoming sophomore album, featured along with official video
The new single “Dead” sees the CLOVES go full-throttle with her tantalising ode to the dark world anxiety can create in the mind, made real in the visuals also launching today out via Interscope Records.
CLOVES Says about “Dead”: “Maybe this song should have a back-up name titled ‘Conversations With Myself’,” CLOVES adds. “It journeys through anxiety and how that leads to self-deprecating actions. I was in a hard place in myself at the time, and I’m very aware that it sounds cliche but I genuinely found creating this track very cathartic; it not only felt like a way for me to express myself and get the heaviness out of my chest, but it also felt like the beginning of something, an opening foundation of an album, and I think the idea of that creative opportunity was equally helpful to me at the time.”
With playful lines such as the cheeky “My mind’s been fucked, mental fornication” nestling up to more bare-bones lyrics, that duality is reflected in ‘Dead’’s accompanying visuals, which see CLOVES trapped inside a mesmerizing but malicious video game of her own internal state.
Of the video she says: “This video represents the isolation, exhaustion, and repetition that anxiety creates. It can feel like an over-functioning game in your mind. The video travels through the game ‘levels’ and barriers that your mind creates, only to end up right back where you started…”
Her new single “Dead” is the first taste of her conceptual sophomore album. The record explores a dystopian synthetic world created in CLOVES’ own mind which is struggling through anxiety, depression, and obsessive overthinking.
Each song is a chapter of thoughts and feelings that expresses the complexity of struggling with the many layers of mental health.