Rising Electronic music artist BYFYN brings us a new stunning video for her track ‘What’s Stopping You?‘ from her forthcoming EP ‘In Blue With You‘
The new single ‘What’s Stopping You?‘ is a soft flurry of buzzing synths and an atmospheric gathering of sounds, which work as deep breaths in preparation and thought. An ethereal, primal scream ushers in the second half – a cascading and colourful release of acceptance and emotion.
BYFYN shares about the new single, “What’s Stopping You?” I ask myself, as my heart races and I battle with my inner saboteur. With this track I really wanted to capture the frustration of feeling like nothing is stopping you from achieving what you want, apart from yourself and your anxiety! If you could just turn it off then nothing could get in your way… but it doesn’t work like that.. cue the frustration.”
The new visuals features blurry, abstract close-ups make way for joyous, unrestrained physical movement, and a call to arms directly down the camera lens.
BYFYN says about the video, “With the video I wanted to channel that frustration into an outburst of positive energy! This was the only video I directed and edited myself and it was shot on my family’s old handycam. I wanted it to be raw and personal and candid, a snapshot of how I’m feeling right now, which is pretty great to be honest.”
The video for the new single was co-directed by Stella Kailides who comments: “Having known BYFYN for many years, she has sheer vision and determination with a soft, playful touch. Working on “What’s Stopping You?” was a beautiful, intimate process. Watching her take charge of that inner battle and create this very personal euphoric explosion of frustration, a feeling of positive release, something I’m sure a lot of us can relate to. You can feel her energy in the video, little snippets of laughter or chatter – a video of truth and honesty”.
She takes glossy synths and re-purposes them through a LoFi filter to create something wholly unique in tone. Thematically, there’s a thread of tackling personal anxieties, but with a defiant tone; the outcome is always optimistic.
Living together in a disused pub, it was here she honed her dark and dreamy sound amongst collaborative house parties/gigs, video shoots and recording sessions. This spirit of artistic fervour at the time turned the heads of cultural gatekeepers in Noisey (VICE) and Loud & Quiet.