Genre-bending Pioneers Black Eyed Peas Release New Hit “Hit It“ featuring Saweetie & Lele Pons
The new single “Hit It” bounces along on a thick bassline and steady beat as Black Eyed Peas trade airtight verses punctuated by their signature clever and quotable bars. Lele Pons heats everything up with a bilingual cameo and the command, “Baby, let’s go one more time,” before Saweetie practically freezes the 808s with raunchy and raw rhymes of her own.
Previous gold-certified anthem has generated more than 340 million streams and the music video has garnered a whopping 463 million YouTube views. Meanwhile, the group’s triumphant comeback album, TRANSLATION, has racked up more than 5 billion total streams and views thus far.
New album houses four #1 hits, including the double platinum record-breaking “RITMO” with Black Eyed Peas, Shakira – GIRL LIKE ME (Official Music Video) – YouTube Balvin, “GIRL LIKE ME” featuring Shakira, gold-selling “MAMACITA” with Ozuna and J. Rey Soul, and “FEEL THE BEAT” with Maluma.
Bending industry norms, Black Eyed Peas’ Latin fusion hits pushed Spanish language music onto Top 40 stations, and “RITMO” held the number one position on Billboard’s Hot Latin chart for 24 consecutive weeks. To date, the group have sold more than 50 million albums worldwide and notched numerous number ones. Their next chapter begins now.