Global pop artist Ava Max unleashes a new official video for her latest Single “EveryTime I cry“
The video opens as she awakens in the desert lost, alone and scared. Nevertheless, she possesses a natural power unlike anything else. Standing up in the desolate landscape that has engulfed her, she cries. However, those tears not only rejuvenate the earth—they flood the world. It’s the ultimate reclamation of power as she uses her vulnerability to become a fairy who saves the planet.
Ava tells: “This video demonstrates power within vulnerability. I wanted to tell a story that has the viewer watch me turn weakness into strength.”
Last November, Ava added a new single entitled “My Head & My Heart” to Heaven & Hell and was named a 2021 honoree on the Forbes 30 under 30 list.