Annika Rose is taking over the pop music scene with new single ‘Bruises’
After several tumultuous music industry experiences in her teens, followed by the breakdown and life-changing reassembly of her family and then a pandemic, Annika is ready to reintroduce herself by way of “Bruises.” Out October 12 on all digital platforms via next-generation record label and artist advocacy collective Nvak Collective.
“Bruises” will first be available as a limited collection of 25 audio NFTs today, October 7 at 5pm EST. Annika and Nvak Collective have partnered with creative incubator and artist mentorship collective HIFI Labs as their tech partner and web3 tokenomics strategist; Cub3 as their fan acquisition and engagement partner, using their ‘proof of behavior’ protocol to help drive traffic to the drop and bring better value to those who participate post-event; and R3vl to assist with on chain revenue sharing.
Annika shares: “I wrote ‘Bruises’ after watching somebody I love self-inflict suffering as a product of profound pain and insecurity,” “It was my way of feeling connected to somebody who isolated themself from everyone that encouraged healing. I learned that the metaphorical ‘bruises’ of your loved ones inevitably become your own as you stand on the sidelines until they’re ready for change. It’s a dance-while-you-cry kinda song.”
Of those 25 who purchase a “Bruises” NFT, there will be additional exclusive content gifted, as well as the opportunity to win the “Golden Egg.” This Golden Egg winner will be gifted a unique edition of the “Bruises” single artwork, along with a “Listening Room Curation Token” that will allow them to curate four unique items to be included in Annika’s upcoming virtual experience listening room launching in January 2023.
She’s built a loyal fanbase of 400,000 across socials and is now ready to release an innovative collision of music, social media and virtual experience. With over 50 short form vertical music video pieces, and an online world that takes fans inside her head, Annika’s ready to take the music consumption experience to the next level, incorporating all virtual and traditional elements as one and changing the rules on what a music artist looks like in 2022.