Hip-hop-esque, indie-pop rising star from Leicester SOFY shares new fantastic debut EP ‘Bored In Colour (Pt.1)’
In short, SOFY summarises; “It’s basically all about finding the magic in the mundane, celebrating the vibrancy and boredom of modern life in Britain. I love people and the different nuances of how we interact, especially in relationships, and I wanted to reflect on that as authentically as possible”.
Debut single ‘Strawberry Milkshake’, a song about“embracing your differences and just enjoying the ride”explains SOFY. The single gained a momentous amount of attention and was quickly selected as BBCRadio 1’s‘Introducing Track of The Week’ gaining her the praise of influential radio tastemakers Greg James, Clara Amfo, Melvin, Ricky & Charlie, as well as multiple plays from Jack Saunders, the pioneer of new music and future artists.
Her single ‘Lads! Lads! Lads!’ taking shape around the theme of toxic masculinity, the single is a light-hearted probe at the very common behaviours of ‘lad culture’, relatable to many and made even more relatable by SOFY.
In her own words she explains; “It was a totally off-the-cuff idea, inspired by a conversation I had with Robb and Amie (Gold Spectacles) after I showed them the ‘4 Lads in Jeans’ meme (see here)”.
Alongside the audio, SOFY shared the music video for ‘Lads! Lads! Lads’(here), a direct illumination of the observational lyricism within the track as it follows a group of guys on their evening antics. The thought-evoking capabilities of the release caught the attentions of BBC Radio 1’s Gemma Bradley, along with media tastemakers Notion, WonderlandandEarmilk–to name a few!
With scathing lyrics juxtaposed by playful production (from Gold Spectacles), the moment is captured to the closest degree of accuracy. “‘Chameleon’(in relation to the other tracks) is the badly behavedcousin at Christmas, its straight up savage and it was so much fun to write. It explores how people can change their personalities in different group dynamics” SOFY explains.
Exhibiting a slightly more vulnerable side,‘Game Over’ see’s SOFY denote the emotions of being with someone new, “the awkwardness and anxiety you get in a new relationship when you don’t feel super comfortable”. Detailing a relationship further down the line, ‘Sorry That You’re Mine’ is the first track thatSOFY ever wrote so it only makes sense there was a home for it in her debut EP.
With the assistance of dynamic pop-funk duo Bad Sounds (here) on production, SOFY’s narrative is given a homely bed, she explains“It’s based around the lies you tell yourself to justify staying in a toxic relationship because you can’t face the alternative, even though the relationship sucks”. Last month, the track was heard for the first time when the BBC invited SOFY down to perform it at the prestigious Maida Vale for a special, one-off live session.
These two closing singles, although slightly more down-paced, not only show the sheer versatility in SOFY but also her innate capability to harness a spectrum of emotions and make them unquestionably relatable.