Bruno Mars and rapper and singer Anderson .Paak Silk Sonic launches partnership with Fortnite launching ‘Silk Sonic Set’, including new fortnite radio station ‘Icon Radio’
Bruno Mars and Anderson .Paak Silk Sonic Fortnite skin:
Silk Sonic has officially entered the Fortnite universe as a duo, bringing their signature style to the game through the “Icon Series” launch including new in-game Outfits for players and a brand new in-game radio station.
Bruno Mars shares, “When Fortnite asked me if I wanted to create an outfit for the game, I asked, ‘Are CGI muscles off the table?’ They said ‘no.’ I said ‘deal.’ I’ll see you on the Island.”
Fortnite fans finally have the chance to access the new Outfits and the duos’ signature Silk Sonic Emote.
Anderson .Paak said: “When Fortnite agreed to give Bruno CGI muscles, I said, I’m in. He could use the help, so I support it. And it makes me cool. Win, win.”
Nate Nanzer, VP of Global Partnerships, Epic Games said: “Bruno and Anderson are long-time Fortnite favorites, and we’re thrilled to welcome them to Fortnite’s Icon Series. The Icon Series is a celebration of the most dynamic figures in culture — Silk Sonic’s entry will allow players to express themselves as the iconic duo with reactive signature style Outfits and accessories, and to discover new music through the new ‘Icon Radio’ station”
Kevin Weaver, President, Atlantic Records, West Coast, said: “Gaming has become a key touchpoint for music marketing and it’s crucial that we’re meeting fans where they live – which means hours and hours of immersive gameplay on platforms like Fortnite. Working with the band to execute their creative vision, for this incredible multi-faceted and first of a kind activation with our amazing partners at Epic Games, has been such a massively rewarding experience and I can’t wait to see it all brought to life.”
Along with the announcement of Bruno Mars and Anderson .Paak Silk Sonic Fortnite skin, players can turn on the new station inside cars and listen to tracks from “An Evening with Silk Sonic” – with one and only Bootsy Collins as the radio host. The station also features other popular Bruno Mars and Anderson .Paak tracks.
In September 2020, Anderson .Paak performed a ‘Spotlight Concert Series’ in the game, and in April 2021, Bruno Mars’ ‘Leave The Door Open’ Emote (a dance players can perform in the game) came to Fortnite.