Watch Now: Rising pop star Madison Beer shares new video for her single “Dangerous” via Epic Records
The drop comes ahead of her performances in the UK this weekend at the Reading and Leeds festivals, where she’ll perform “Dangerous” live for the first time.
The song is a beautiful showcase of Madison’s vocals through lush harmonies and dreamy production, complete with an ethereal string arrangement. The cinematic visual, co-directed by Madison, finds the rising pop star in an emotional performance of the track, centerstage amongst an orchestra ensemble.
Madison says: “Dangerous is the start of a more honest, vulnerable and mature chapter,”“It’s about accepting that some situations didn’t pan out the way you imagined. And it’s about questioning your own responsibility in a relationship. I’m really excited for fans to hear this new side and hope they love it as much as I do!”
Her album ‘Life Support, a strong personal and artistic statement, received acclaim from the likes of V Magazine, Nylon, and NME who called it a “thrilling listen.” Life Support features certified platinum single “Selfish,” and “Boyshit,” which Billboard said “makes a late case for one of the best pop chorus openings of 2020.” The album saw Madison continue to be at the helm of her artistry through writing her own songs, producing, and creating her own visuals. Prior to “Dangerous,” she released “Reckless,” the first track to come from her upcoming project. The song was her personal best streaming week debut on Spotify and currently has over 234 million streams on the platform.
Over the years Madison has proven herself as a powerful brand partner, most recently as an ambassador for Fenty Beauty. Previously she partnered with Morphe Cosmetics to create a signature line, which was showcased in her edition of Vogue’s marquee video series “Beauty Secrets.” Her episode became one of the highest performing installments with over 12 million views on YouTube and went viral on TikTok, selling out the Morphe products featured globally for 6 months. Madison is also the face of Victoria’s Secret’s line of Tease Fragrances, with a campaign shot by legendary photographer Mario Sorrenti. Currently, Madison has over 4.2 billion streams across her catalog globally and commands a highly engaged social following of over 32 million on Instagram, 17 million on TikTok, and 3 million on Twitter.