The world’s most famous DJ and two-time Grammy winner David Guetta throws one of a kind, groovy DJ party through Roblox premiering February 4th
Created in partnership with Roblox developer Wonder Works Studio and Warner Music Group (WMG), the David Guetta Roblox Show will premiere this Friday, February 4 at 4:00pm PT and continue throughout the weekend in an interactive universe powered by the latest Roblox technology and visual enhancements.
David shares, “Working on this concert has allowed me to bring an amazing new creation to life with design and production to suit the virtual world,” commented Guetta. “We’ve built something that will play host to one of the most unique shows I’ve ever done and I can’t wait for everyone to experience it with me.”
Decked out with crystals, neon lights, lazers, holograms, and thumping speakers, the ethereal virtual universe brings fans together through DJ and dance battles, a secret puzzle used to unlock special abilities and archives, virtual merchandise (“verch”) for purchase and as prizes, Q&As with the star, and 45-minute music set for the Roblox community.
“Our partnership with Roblox will enable him to connect with new fans from all around the world and take them on a journey with him in a way that’s never before been possible.”
David has been engaging and inspiring music fans all over the world for over 20 years with his unique DJ performances, and now he can play, as his avatar, to millions of fans in one weekend in this fun, interactive, intergalactic DJ Party world on Roblox,” said Roblox Vice President and Global Head of Music Jon Vlassopulos. “It’s going to expose a new generation of fans to dance music and take clubbing to a whole new level!”
Through virtual concerts with avatars likened to the artists, the entertainment powerhouse WMG is a testament to monetizing music through immersive experiences and bringing people together through music and technology.
“Immersive and interactive spaces like Roblox enable artists and fans to inhabit the emotional landscapes of their favorite music together. This is what the future will look like – artists and fans building experiences together – and we are proud to help bring it to life.”
Attending the David Guetta Roblox Show
Performances begin this Friday, February 4th at Los Angeles, 4:00 pm PT / London, 12:00 am GMT / Paris, 1:00 am CET / Tokyo, 9:00 am JST and repeat every hour on the hour throughout the weekend.
Roblox represents an opportunity for music labels and artists who will be able to reach and engage with fans in unprecedented ways on a truly global scale. The draw is massive — millions of people are already coming together on Roblox every day to share experiences, socialize and consume entertainment, play and explore new worlds, and learn.
