Brazilian musician, DJ, and record producer Alok and German singer, songwriter Au/Ra brings new powerful and sensual single and video ‘Side Effect’, also available in Sony’s 360 reality audio
The new single from Alok and Au/Ra is taking an in-depth sonic and visual exploration that proves perfect for the dancefloor & airwaves alike, ‘Side Effect’ is set to continue the pair on their myriad of successes.
Alok says: “To work with such a bright, young talent such as Au/Ra on this track was so much fun, she really brought a tone to the track that fits the production perfectly and with a fresh energy. I’m excited for everyone to hear ‘Side Effect’ and kick-off 2022 with a bang!”
Following his collaborations with artists including John Legend and remixes for names including Ed Sheeran, Alok now links up with global sensation Au/Ra to usher the new year on with hot new single & video ‘Side Effect’.
With one of his most fruitful years to date, 2021 saw Brasilian electronic music icon, Alok not only retain but strengthen his stance in the industry, surpassing over 20 million monthly listeners and rising the DJ Mag Top 100 DJ’s Poll to #4.
Au/Ra shares about the collaboration with Alok, “So excited to be collaborating with Alok. He’s such a well-respected DJ, especially in Brazil – I’m so excited for our fanbases to hear the track! This song is about the hurt that can come along with being vulnerable in love. Taking chances with your feelings can go both ways, but it’s somehow always worth the risk.”
Alok is the latest high-profile collaboration from the alt-pop artist, having achieved the UK Top 25 and Top 10 Billboard Dance hit ‘i miss you’ with Jax Jones; another huge chart hit with Camelphat on ‘Panic Room’; and 500 million streams for the Alan Walker collab ‘Darkside’. The Germany/Antiguan talent, who has also collaborated with Don Diablo and Cheat Codes, is building up for a huge 2022 as ‘Side Effect’ follows her recent single ‘plz don’t waste my youth’.
The new single will also be available in 360 Reality Audio – an immersive music experience utilizing Sony’s 360 Spatial Sound technology. The technology indulges Alok’s signature melodies and evocative beats to be more immersive than ever before. With early DSP support coming from the likes of Spotify’s ‘New Music Friday’, ‘New Dance Revolution’ & Apple’s ‘Future Dance Hits’ to name a few, ‘Side Effect’ is already set off on its upwards trajectory.
